Faced with fierce competition, rising viewer demand for content and ever-shrinking production budgets, ATG chose Avid to provide the technologies needed to improve operational efficiency, deal with the challenges of working in 4K and quickly produce a large volume of media under tight deadlines. The long-term relationship between Avid and Arab Telemedia Group stretches back to 2015, when the production house was searching for a partner to help deliver cutting-edge solutions to boost operational efficiency and improve the quality of its productions. To achieve its goals and produce high-quality international films and television, it uses the latest Avid technologies to fuel its existing production workflows and power its roster of acclaimed cast and crew. In addition, it licenses and distributes thousands of hours of content to a variety of platforms and networks. Under CEO and producer Talal Al-Awamleh, the company offers filmmakers and production companies the opportunity to benefit from its production services and latest technologies to produce outstanding content. Raad Haddadin, Senior Vice President for Technology at Arab Telemedia Group
MEDIACENTRAL CLOUD SERVICES SERIES
In recent times, Arab Telemedia Group, founded as a family business in 1983 by late producer and director Adnan Al-Awamleh, has been transformed into an independent commercial media enterprise specialising in producing rich content in different genres that has built a large and loyal audience across the Arab world, such as the first-ever International Emmy award-winning series The Invasion, The Sons of Al Rashid, Al Hajjaj and Malik Ben Al Rayeb.
MEDIACENTRAL CLOUD SERVICES UPGRADE
Jordanian firm Arab Telemedia Studios sought a comprehensive end-to-end upgrade from long-time partner Avid to go beyond 4K and meet future 8K production requirements earlier this year, it announced a new end-toend upgrade and multi-year subscription agreement with Arab Telemedia Studios (a subsidiary of Arab Telemedia Group), as part of the company’s push towards futureproofing high-resolution productions and workflows. With more broadcasters and content creators pushing forward with UHD/HDR announcements, high-resolution content is gaining popularity with Arab audiences and producers alike. Arab Telemedia Studios has modernised its content workflows and storage system with a raft of new Avid solutions that will enable it to undertake 8K productions seamlessly.
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